Nominated for the award: Fashion and Style
Company: The Shainhouse Group/Allistyle
Biography: Pamela Shainhouse is a highly accomplished Senior Executive, Entrepreneur, and Consultant with more than 30 years of success across the fashion, apparel, and professional fundraising sectors. Leveraging extensive experience in branding and marketing for fashion and apparel companies, her work has delivered results in the field of size inclusivity and diversity in fashion. Her broad areas of expertise include networking, brand development and management, executive coaching, strategic planning, and public speaking. This has made her work instrumental in developing ‘curve’ fashion (an alternate term for plus-size) in Canada. Pamela was the Founder, President, and Creative Designer of Allistyle Inc., a line named in memory of her daughter Alli. AlliStyle highlighted the need for beautiful, comfortable clothing for curvy women. It was made in Toronto, Canada from sustainable fabrics. Its success led to showcasing at the first and only curvy runway show at IMG MasterCard Toronto Fashion Week, October 2012. In addition to AlliStyle, a charity was founded in Alli’s memory to support young adults with cancer. Alli’s Journey, the charity, continues with Pam serving as President. She is now the President and CEO of Thank The Shainhouse Group, a fashion strategy company working with retailers and designers in the field of size-inclusivity and diversity. She is also the President of Allistyle Inc. and Alli's Journey.