Nominated for the award: Entrepreneurship and Business
Company: Minki Lashes
Biography: Lera Salt (born Valeria Shirokova) is a passionate entrepreneur best known for her original brand of affordable luxury cruelty-free Siberian mink eyelashes, Minki Lashes, as seen at the 2017 Grammy’s Gift Lounge in Beverly Hills, CTV Television Network's The Marilyn Denis Show (2017) and Miss Globe 2015 World Finals beauty pageant. Created with the performing artists in mind, Minki Lashes are loved by Hollywood celebrities such as Ally Brooke (Fifth Harmony), Kaya Jones (The Pussycat Dolls), Kandi Burruss (Real Housewives of Atlanta), Masiela Lusha (Actress, George Lopez), among others! Being an aspiring singer-songwriter, Lera launched the brand to help performers feel more comfortable in false eyelashes, to motivate them to choose safer cosmetic products, and to empower them! Lera has a background in e-commerce marketing, branding & PR, content creation (photo/video/blogs), SEO, website development, social media strategies and paid advertising. She also owns and develops strategies for numerous article-based websites with millions of visitors. Lera’s latest online store StreetStyleGlobal.com ships funky clothing and accessories, globally. She is an avid advocate for the arts, natural health, astrology, non-toxic cosmetics, and humanitarian issues.